I see Designas a table stakes part of any innovative business.

Coworkers and Friends call me Devo.

I see Design as a table stakes part of any innovative business. I'm passionate about using simple stories to guide design in solving today's complex problems. I thrive when there’s a blank sheet of paper in front of me and am comfortable leading a team with a vision. As a multidisciplinary designer, I stop at nothing to use every tool in my tool belt to get the job done. I'm constantly on the lookout for new tools that improve my work as an IC and as a teammate. My design process is flexible depending on the team, project and scope. I help to refine, design and implement new processes across various teams in order to optimize time and flow. I enjoy working with multidisciplinary teams who have a forward-thinking and communicative process. Showing & Telling is where I thrive. I’m a 6 time startup team member who excel’s in the innovation space at the intersection of Software, Hardware and Content. Let's create the next big thing together.

- Devo

How I got here:

I have been a professional designer in various fields for the past 20 years. The first half of my career focused on motion graphics for national TV commercials and interactive web content for the entertainment industry. It was upon my moving to San Francisco in 2008 where my eyes were opened up to the world of Product Design when I worked for Astro Studios. Their main focus was Industrial Design and with my motion graphics skills, I helped tell brand stories along side some of the most talented Industrial Designers in the industry.

I was a Lead Product Designer at Whoop. Helping people unlock human performance by coaching and tracking them on their sleep, recovery and activities. Whoop gives its members a lens into their patterns in a way not matched by any device to date.

Previous to Whoop, I helped bring Tonal to market. The worlds first in home fitness device that uses magnets to control resistance through a cable system. As number 30 employee I was there 6 months before we launched publicly and continued to influence the product through most notably the workout experience. Customers can enjoy coach lead workout content that changes the weight for them based on what movements they are being prescribed. There is no other device on the market with this capability today.

Getting to Work on such unique and different products, with talented and open people is what keeps me going day in and day out.

Before Tonal, I worked on the Design team at Navdy. As number 10 employee we created a new in category Head Up Display with a modern and safe way of using your phone while driving. Navdy had a mission to inspire drivers to Look Forward while staying connected. I worked with engineers to build software experiences across the Navdy HUD and mobile apps as well as lead the product marketing content team. For 3 years I helped to bring the product to market starting with sketches and animated prototypes all the way to celebrating over 40 million miles traveled by Navdy drivers across the United States.

In my off time I love to explore more of the world through the lens of my camera. More time away from screens either hiking, camping or Mtn. Biking. Since my time at Tonal, I have been upping my fitness game. Back in 2000 I competed in the US Open of snowboarding at Boarder Cross and while I was always biking in some capacity my biking now is on a whole new level. In the past 5 years I have been getting into Mtn. Biking as well. It has brought me back into that awesome flow state of feeling smooth like I’m on snow.

So what’s next? Only time will tell…