A head up display for your car

Navdy allowed drivers to look forward, while staying connected.

Keep your eyes, on the road ahead

I produced the product marketing videos that went along with all our software releases.

During my time at Navdy I was mostly responsible for the way drivers controlled navdy while driving. I found novel ways for drivers to move through Interactive maps, turn-by-turn directions, take phone calls and control music all while safely driving. These interactions took place via the Head up Display and steering wheel dial remote. I also ran constant user tests both on the road and in the studio for new upcoming hardware and turn by turn fine tuning. My role evolved into onboarding for these novel experiences which had to be done before people took it our for a spin on the open road for safety.

Simple control while you steer

Navdy’s main control used a minimal dial accessory attached to your steering wheel.

Glanceable interactions

Most of the interactions had to be made from scratch in after effects, as recording video straight from the device, didn't always net the best results. A benefit to making it from scratch was having a higher resolution to work with than the low resolution display.

Simple to navigate

Navigation through horizontal and vertical menu’s using only a single dial control.

The in store display

The pod was a full scale, semi-interactive showcase for the Navdy display. Customers would enter from one side, sit down, and press 1 of 2 buttons. Button 1 would start the already playing Navdy commercial with audio. Button 2 would play the experience video that showed first person driving footage of the road, synced to UI animations on the Navdy display, with a narrator.